Jönköping in Sweden recruits gamers to gamify the city

Placebrander is currently working with the city of Jönköping and Dreamhack with the global recrutiment campaign Best Gamer Job. Jönköping has played host to the world’s largest digital festival, Dreamhack, since 2001. Now the city wants to step up and solidify their role in the gaming industry. During May and June 2014 the city will employ two gamers assigned with the task of “gamifying” Jönköping.

Best Gamer Job

Two months in Jönköping

The job entails two months of raising the city’s status as a hub in the international gaming community, whether it be through introducing potential gaming panels and conferences for the city to host or potential gamer profiles the city can collaborate with.

The gamers will work with 10 different local businesses, sharing insights into the gaming industry and look at methods of gamifying to imbue their products, services and brand.

In addition to 5000€ and Dreamhack tickets, the two gamers will be provided with lodging and a workspace at Science Park Jönköping for the duration. The gamers will get to experience Jönköping and its surroundings and in doing so present Dreamhack’s host city to the world.

Long term goals

The head of commerce in Sweden hails gaming as an industry on the rise. In two years the turnover in Sweden has tripled, going from 1.2 billion SEK in 2010 to 3.7 billion SEK by 2012. Employment has under this period gone from 1200 to 1967 people.

The goal of the campaign is to give Jönköping’s enterprises a competitive advantage through the gaming industry, with a long term goal of augmenting entrepreneurship and recruiting talent to Jönköpings employers.

The recruiting campaign is an initiative of Destination Jönköping in cooperation with Dreamhack and Science Park Jönköping. More collaborators are queued for the 2014 campaign.

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